Habitat for Humanity is a non-profit that builds affordable homes for families in South Central New Jersey, including Atlantic, Burlington, Camden, and Mercer Counties. They believe affordable housing is important for strong communities. Services provided includes home construction, neighborhood revitalization, disaster response Drive awareness and traffic to website from audience within the South Central, NJ area. Client goals are to increase applications, volunteer sign ups, and donations. We created a text search campaign to drive traffic to the client’s subpages related to the campaign goals, crafting a unique set of ads for each of the subpages targeted. (ie. a dedicated volunteering ad that directed to the volunteering page).
