Nebula Interactive is a mobile gaming company that creates engaging, casual games for players of all ages. Their games range from puzzles to adventure-based challenges, focusing on fun, short-play sessions for users who enjoy gaming on the go. The campaign goal is to increase downloads of their latest mobile game by 50,000 within the first 3 months, targeting casual gamers through app stores and social media platforms. We also want to achieve a 4% click-through rate (CTR) on paid ads and grow in-app purchases by 12%. The campaign focuses on brand awareness, lead generation, and customer retention.
